Built with Love Workshop Leaders
We’re bringing you the best experts out there to teach you all you need to know to take your business and your life to the next level. Get your hands dirty with us as we knock things off of your to-do-list and invest time into your business.
Jill Petersen is an experienced coach and leader. She is Yoga Alliance, YTT 200 certified and earned a Mindfulness Leadership Certification from the Center for Mindfulness, Compassion and Resilience from Arizona State University. Jill is the founder of hermonia which offers personal development workshops and one on one coaching for women and moms. Over her career, Jill has led and developed several teams and hundreds of people. As a mindful performance coach, Jill also assists coaches for female athletic teams by facilitating workshops for high school girls to build confidence around reaching a winning mindset. Jill is a sought after vision and goals coach, team building curator, business culture expert, speaker, and provider of tools for long-term success.
Meet Deepika Narayan, MBA, our SEO guru. We couldn’t be more excited to offer you the opportunity to learn from her. She’s a wealth of knowledge and has crazy incredible industry knowledge. Her MBA is in marketing, she’s served as a Senior SEO Analyst (for a client account for large hobbies and crafts chain 🏼), she’s a keyword and meta description pro, she spent years training new SEO analysts, and she served as a research analyst identifying trends and insights to achieve the best results from SEO efforts. Basically, she’s the most perfect person we could ever even hope to bring you to learn about how to optimize your website in a search engine’s eyes. We can’t wait for you all to take her breakout session. Don’t be surprised if you see Cody and I in the back of the room feverishly taking notes as well. This one is going to be GOOD.
We are thrilled to introduce you to Amy Esplin White, MBA. Amy is a wealth of information and has a background in small business finance, Human Resources, start-ups, and business management. Her true passion (besides being a phenomenal wife, mother, photographer, and lover of all things outdoorsy) is personal finance. After paying off nearly $300,000 of debt, she started a blog to share her knowledge on the subject to help others achieve the financial success she has. Amy turned to Pinterest, a frequently underutilized search engine to grow her following and expand her reach. She researched how to be most successful on Pinterest and the best tools to help achieve high levels of success from the platform and has since grown her following immensely because of that knowledge. She is speaking at Built with Love to help you learn the ins and outs of Pinterest, the sales driving vehicle many makers mistakenly underutilize. Get ready to learn how to Pin your way to higher traffic, utilize the search engine as part of your SEO marketing strategy, and make those sales.
Channika B Daniels, AKA “Nika”, brings more than 15 years of diverse tax experience to her role as a Tax Accountant, IRS Enrolled Agent and Tax Resolution Specialist.
A US Veteran with a Masters Degree in Finance and Accounting and a Bachelor of Science Degree in Technical Management with an Emphasis in Accounting. Channika is licensed by the federal government to represent taxpayers before the IRS on all administrative tax matters in all 50 States and U.S. Territories. She has the highest designation in taxation given to a tax professional by the U.S. government as an Enrolled Agent.
Channika’s expertise is in providing tax services to Individuals, Partnerships, and Small Business Owners including IRS Audit Representation and Tax Resolution Services. She really cares about her clients and stays abreast of the tax laws ensuring that they receive the tax credits and tax refunds they are entitled to.
Her passion is serving others while helping them to understand that taxes are a part of our lives and we CAN experience freedom even in taxes!!!
Becca Booker is the Owner of Homemade Social, a boutique social media agency specializing in social, digital, and influential campaigns for lifestyle brands. A Northern California native living in the heat of Phoenix, Arizona, Becca started her business shortly after graduating from ASU with a double-major in Marketing and Journalism. Becca started her agency to work hands-on with small- to medium-sized lifestyle brands and businesses to implement social media and Facebook advertising strategies to elevate their brand and reach. She also loves her dog, Jojo, and a Venti Iced Soy Matcha Latte.
One day after graduating college with a marketing AND psychology degree when she couldn’t decide, Lauryn was hired as a Social Media Account Manager with a multi-billion dollar account as her first client (no pressure) just as social media jobs first became, you know, a thing.
Throughout her career working with businesses of all sizes in digital marketing, her background led her to dig into the psychology behind what clicks with websites because the tactics her Fortune 500 client were using - were no longer converting! Lauryn’s clients have seen their UVPM (unique visitors per month) triple after a simple website tune-up!
Lauryn teaches that your website is your 24-7 storefront whether you’ve got a great site or it’s on your to-do list - you can do it yourself in a way that converts your potential dream client quicker than they can click the X!
Jaime Lynn Wait, @jmelyn715, spent her most of life focusing on achieving - always thinking she'd be happy after the next achievement; losing those 15 pounds, getting her MBA, meeting the "ONE", landing her dream job, becoming a yoga teacher & launching a small business @practice.joy, DIYing a Pinterest worthy house, and eventually having her daughter and being a full-time stay-at-home mom/entrepreneur. So then when she finally "had it ALL" and still wanted MORE, she realized she had been focusing on the wrong things.
Join Jaime for a workshop on the ever-elusive balance everyone is seeking. You will identify your personal priorities, learn how to let go of all the "shoulds” and create habits so you are living the life you want! (And learn the secret that balance looks different for each person and often changes, just like we do.)
Christina Goldsmith, owner of CG Home Interiors, left the corporate world 3 years ago to pursue her entrepreneurial dreams that all started with documenting her DIY home projects on Instagram. A large part of building her brand involved developing her photography skills which led to earning supplemental income through various influencer opportunities, blog sponsorships and affiliate partnerships. Whatever goal you have in mind for your business, great photography captures your potential buyer, client or audience and Christina is thrilled to share some of her tips and tricks on photo staging and editing with you!
Nikki is a rare born+raised Phoenician that finds inspiration everyday in her desert home. She trekked a couple hours south to the University of Arizona where she became a pro storyteller as a journalism major. After graduation, Nikki came back home to Phoenix and started her career at a boutique public relations agency, where she built media relationships and planned large media events. She later became the spokesperson of the Arizona Lottery and then an Account Executive for a national PR agency. Over the course of her career, Nikki has worked with clients in the home building, healthcare, non-profit, housewares and baby product industries, placing her clients in local, regional and national media. Most notable are Good Housekeeping, Closer Magazine, Life & Style, E! News, Univision, local Arizona television shows and more.
After having her baby in December 2018, Nikki made a career shift. Combined with her love for design and a good social soiree, she knew her calling was to create killer occasions for others to celebrate and be inspired in. Thus, Salt Fringe Events was born. With her new company, Nikki plans, designs and coordinates private events such as weddings, baby showers, bridal showers and dinner parties. Soon, she will be launching the event marketing arm of her business and will be hosting members of the media and influencers at brand-sponsored events, also designed and coordinated by Salt Fringe Events.
Some of her favorite things are a super dry glass (or bottle) of sauvignon blanc, an oversized denim jacket and a badass chunky braid. Nikki lives in Old Town Scottsdale with her hubby, Thor; baby boy, Cannon; and rescue pup, Winnie.
Kelsey Glynn is the owner of Social Graces where she helps small businesses get in the social graces of social media! She is passionate about all things social media and enjoys empowering business owners to grow their business by managing their social content, email marketing, and blog posts.
Kelsey is a mother to a toddler and 3 fur babies. She and her husband reside in Gilbert, AZ and frequent the white mountains for getaway weekends. If she isn’t hard at work amplifying their client's social media presence she is spending time with her family and friends.
Instagram: @kelscita @socialgracesaz